I am still surprise when I work with people who are in business for years and still don’t have any sort of database or list of contacts, prospects, clients, or former clients they can communicate with. Some don’t send a newsletter or emails on a regular basis to inform those contacts about their business.
After I explain what building a list means, most of my clients ask “Biba, I know I need to build my list, can you show me how?”
I am inviting you to learn the four important marketing tools you need to build your list:
1. Start a website NOW. When you meet people at a networking event you won’t have the time to explain your entire business. You need to meet and greet a lot of people. Your website should tell your story, inform people about your business and tell them how you can solve their problems. Mention your website on your business card and make sure you add a ‘call to action’ at the end of your conversation. If you want someone to look at your site, you need to tell them. Every page of your website needs to include an opt-in box – making sure you maximize your number of subscribers. In addition you should have a squeeze page, which I will explain in more detail later in this article.
2. Offer something for FREE. Ok, they are visiting your website and low and behold they see that you are offering a free trial subscription to your webinar series! What a great motivator! By offering something for free you are satisfying their “what’s in it for me?” question and giving them a taste of how you can solve their problems with your expertise or services.
Lost of people are very reluctant to give information for free. If you want to convince a potential client that you are the right person for them and working with you will solve their problems, you need to give them a sample of your expertise. They will definitely not give your a check after 5 to 10 minutes conversation at a networking event. Gain their trust first. Offering them valuable information for free is the best way to do so and it doesn’t cost you anything.
3. Develop a squeeze page to get them on your LIST. A squeeze page is a landing page that gives the viewer two distinct choices: if they want your free offer to learn more about your business and how you can help them, they will need to enter their name and email address in your opt-in box. The second option is to leave the site. This weeds out anyone who is not interested in your products or is not ready to give you their information. You don’t want to waste your time on people who will never buy from you, so let them go. You want to hook the people eager to learn more. Those are your potential clients: your target market.
Of course you will always have a number of people who are only looking for free stuff and will unsubscribe as soon as they get the gift. Don’t worry about the freebie chasers, they take everything free but never implement anything anyway. Those are definitely not the people you want on your list. You want people who will like you and trust you, people ready to spend money with you now or in the future when they are ready for your products.
The purpose of a squeeze page is not to sell anything, motivate people to get to know you and the benefice of working with your free your free offer.
Think of it as dating. When you meet someone for the first time you wouldn’t talk about getting married, having children or moving in together… unless you want your date to run away screaming. First you want to get to know each other, see if you click and then slowly see if you have similar life plans before deciding on a commitment. Build a business relationship with the same nurturing and cautions you would use to build a dating relationship.
4. You need an Autoresponder – You attended a networking event, met potential clients, and encouraged them to get to your website. They signed up for your free offer, you have their contact information… now what? The next steps are crucial.
Communicate on a regular basis with the people who gave you their name and email.
The best is to communicate once a week. If you have people who respond to you frequently, feel free to send more emails and information to that key group. You will need to test your market. You don’t want to bombard people with sales pitch because just as you unsubscribe to pushy newsletters, so will they. If you send them valuable information they will definitely appreciate your emails messages or newsletters since they will learn new tips, find resources or discover strategies each time they hear from you.
Want More Tips To Attract More Clients, Make More Money & Get More Time For Yourself ?
Download Biba’s 3 Free gifts:
-A series of 6 videos “Marketing Made Easy”
-A 60mn audio “Networking Made Easy”
-My ebook “15 Ways to Instantly Skyrocket Your Networking Results”