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Have you ever wondered how to create an effective elevator speech? If you have already crafted your very own then you know how easy it is to have more than one as your networking skills improve. Anyone who wants to grow their business or career understands that an elevator speech is a necessity so as to communicate exactly what you do and how you do it when networking. It wasn’t until I began networking on Blitztime when I quickly learned how to create an effective elevator speech. My delivery varies according to the situation but I have successfully created an effective elevator speech that says only what is necessary and draws those to want to do business. It is the one that I use till this day. 

The name “elevator pitch” reflects the idea that it should be possible to deliver an introduction of yourself and your talents in the time span of an elevator ride, or approximately thirty seconds to two minutes. Most would agree that an elevator speech is an overview of a product, service, person, group or organization. When networking you want to be able to explain who you are in a span 30 to 60 seconds. Somewhat like a commercial on TV – quick and straight to the point whether it be in person or by telephone you really only have a few seconds to grab someone’s attention and make a lasting impression so they will want to do business with you in the future. If you take the time to practice you will learn how to relax when sharing what you do in a creative and concise way. The best advice I can give you is to be yourself (that’s in everything you do). You will utilize different strategies when connecting with others but you mainly want to focus on giving value and remaining flexible in your delivery.  It is also important to remember to put yourself in a prime position to meet people within your target market. If you are not in front of people discussing what you do then you have no way to promote your product/services or get your name out there. In order to get your delivery just right it is important to practice with someone you trust and then ask for their thoughts & honest opinion.  This not only builds stronger relationships with those you meet but also benefits you in the long term since no ever knows what will happen in the future from the connections that you make.  The more time you invest in crafting your very own effective elevator speech the better.

Here are some variations of elevators pitches:

You should be able to say this in less than one minute.  It shows respect for the other persons time and attention which is always a great way to build a rapport with someone. Mention your name, company, and a way to remember you by using a ‘memory hook’ at the end of your 30 to 60 second presentation so people can remember who you are. Most times these are catchy phrases that relate to what you do. Here are some examples:

Promotional Products: If you want them to remember you, then remember me!

Plumber:  If your pipes don’t flow you know where to go!

Caterer:  Little or small we cater them all!

You can use your elevator speech when you join a networking group of business professionals who meet on a regular basis to exchange business referrals or when just meeting a potential client for the first time.  You will be undoubtedly asked you what you do and you will need to be ready.  Remember, your introduction should be prepared in advance and explain who you are in a clear, concise and to the point manner. Be sure to include your name, company name (if applicable), and what you do. Briefly describe one of the products/services you offer. You can break down your service or product into its most basic form. This is especially important to remember because you have only 30 to 60 seconds to speak since you should allow the other person the opportunity to talk so you can find out about them.  Here’s a previous speech of mine that I used when I first started networking and was learning… (you’ll be able to tell lol)

Hi, my name is Bonnie Gortler and I am an independent consultant for Arbonne International. We have Pure Safe and Beneficial Products that produce results! Everybody is a consumer whether it’s skin care, spa products, color, weight loss, beauty comes from within. Remember ‘ArBonnie’ is here for you!

This was a great example of what not to do! All I did was essentially spout off copy from the company literature instead of making it unique to me. This can be easily switched around by simply asking a question,  saying what it is you do and sharing the main benefit your product/services provides.

My new elevator speech looks a little something like this:

Do you know how some people who are just unsure of what products to use for optimal weight loss or even get lost in the pool of wellness products? Well what I do is provide options that are not only healthy but also produce results that save you time and money. Everyone likes that!

See the difference? A successful well written 60 second commercial can easily double your referrals in your networking group and during any networking experience. By asking the question first you engage them into your ‘story’. You’ve said what you do in a concise and informative way that doesn’t sound cookie cutter. Using the above tips & strategy you can increase the number of referrals you are receiving, as well as, make your networking experience more dynamic and fun. You’ll soon discover that while you are networking for business you are also developing great friendships with people who are genuinely happy to help you to become successful. When you help someone else without asking, you will also find there will be someone to encourage support, and inspire you. So remember to inspire those around you since ‘sharing is caring’. Meet as many people as you can but before you venture out there take a moment and create your very own 60 second commercial now to discover how great yours could sound. Post your result with your thoughts and comments below. I would love to hear your elevated elevator speech! Create an excellent week!~Bonnie

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